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《Commercial Research》 2006-17
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Data Mining and Analyzing for Tour Service Quality Information

CHEN De-liang,ZHU Hai-bo(Business School,Central South Forestry University,Changsha,Hunan,410004)  
This paper tries to probe into the application of data mining technology in evaluation of tourism service.The association rules in tourism service quality information are abstracted by applying ROSETTA,such as the tourism traffic and the service of ciceroni both are the important factors. Also,the tourists are clustered by their evaluating information.It is indicated that the data mining technology is one of the effective tools helping tourism service sectors.
【CateGory Index】: F590;F224
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