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《Commercial Research》 2007-03
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The Trend of Consumption Demand Diversification

CUI Xun,ZHANG Fang-bu(School of Management,Ocean University of China,Qingdao 266071,China)  
Consumption is one of the living means.Consumption requirement is affected by many elements including not only personal demand and interest and satisfaction,but also society,economy,culture and consumption condition and qualification.With the change of these elements,customer consumption demand tends to be comprehensive and high,emotional and sensible,multiple and associated,together with the features of individualization and diversification.
【Fund】: 山东省社会科学基金资助项目《顾客价值链营销战略研究》 项目编号:04CJJ04
【CateGory Index】: F014.5
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【Secondary References】
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1 Wang Huan(Anhui Agricultural University,Hefei230009,China);Effect of the Rural Residents' Consumption Structure on Industrial Structure[J];Anhui Agricultural Science Bulletin;2011-02
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