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《Commercial Research》 2008-01
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Marketing for Green Agricultural Industry

ZHAO Chang (College of Economics and Management,Northwest A&F University,Yangling 712100,China)  
The theory of the industry sales take-off has becoming one of the most important themes in the field of industry organization and marketing.There are two basic directions.One is Bass mode based on the product diffusion,which can not fully explore the regularity.The other is raised by Golder who developed the take-off concept and made a great moving by the survival analysis.Therefore,This paper adopts Golder's survival to evaluate sals take-off of the green agriculutural industry.
【Fund】: 教育部人文社科研究项目 项目编号:03JD840008;; 浙江省科技计划项目 项目编号:2004030015
【CateGory Index】: F320;F224
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