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Internet Users' Privacy Concerns

LIU Ye-zheng,FAN Ju,JIANG Yuan-chun (School of Management,Hefei University of Technology,Hefei 230009,China)  
The users' privacy concerns about personal information arise with the emergence of the internet that also brings user's life many advantages.With a questionnaire survey,this paper investigates the personal information concerned by users and the concern level employing the statistical analysis and associative classification technology.The result indicates that Chinese internet user's concern level is still low although the concern level is much higher than ever.Moreover,the concern level for different kinds of privacy information is distinct.The concern level to specific personal information is also varied ranging from the user's age,sex and education level.The conclusions provide some useful suggestions for electronic commerce sites to effectively protect the users' personal information.
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