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《Commercial Research》 2009-02
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Knowledge Management Strategies in Traditional Renowned Chinese Restaurants Based on Customer Purchasing Intent

WANG Tian-you,WANG Bi-han(Department of Tourism and Hospitality Management,Tianjin University of Finance & Economics,Tianjin 300222,China)  
In recent years,many Chinese traditional renowned restaurants has not done well in their operation and their revenue constantly decreased,even unable to make ends meet and rather disadvantageous in food and beverage market.This paper holds that the Chinese traditional renowned restaurants are not only the companies characterized by labor intensity but also belong to knowledge-based enterprises.They should put knowledge management in practice to raise their market competitiveness.The findings indicate that the operation and development of Chinese traditional renowned restaurants can be much benefited by knowledge management,for which the paper puts forward some knowledge management strategies.
【Fund】: 天津市社科规划课题《基于知识管理的企业核心竞争力研究-以旅游企业为例》阶段性科研成果 项目编号:TJGL06-091
【CateGory Index】: F719.3
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