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An Empirial Study on the Coupling of City Brand Economy and Market Environment

ZHOU Jian-bo,WANG Xiao-yan(Institute of Administration Department of Guangdong University of Finance, Guangzhou 510521,China)  
From the public point of view,city brand economy is both quantifiable products economy and recognizable recognition economy.From the urban structure subjects point of view,the city brand economy is both homogeneous economy of being duplicated and different economy with competitive advantage.This is recognizable and competitive.The coupling degree of the city brand economy and the market environment refers to the interaction between the two systems.This article establishes a coupling model of the city brand economic and the market environment applying capacity coupling model.We choice seven cities in Pearl River Delta as samples which are Guangzhou,Shenzhen,Foshan,Dongguan,Zhongshan,Zhuhai and Huizhou,and carry out an empirical study on their coupling state of city brand economic and market environment.The result shows that Guangzhou is in the state of barely coordination coupling,Shenzhen is in the state of primary coordination coupling,Foshan,Dongguan and Zhongshan are under the line of barely coordination coupling,Zhuhai and Huizhou verge on state of maladjustment.
【Fund】: 广东省软科学项目《广东城市品牌经济竞争主体与市场环境的耦合机制研究》 项目编号:2009B070300148
【CateGory Index】: F299.2;F203;F224
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