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《Journal of Liaoning Institute of Science and Technology》 2006-01
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On Improving Alienative Value for Customers

XI Ya-kun(Dept.of Industry and Commerce,Suzhou Institute of Professional Technology,The Industrialized Park,Suzhou,Jiangsu,210521 China)  
An enterprise has to bring its customers more value in order to win competition advantage in market competition.The paper discusses how to improve alienative value for customers from the aspect of total customers' value and total customers' cost
【CateGory Index】: F274
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【Co-references】
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1 Wang Yonggui Business School, Nanjing University, Nanjing, China 210093;Brand equity and customer relationship performance:The dual roles corporate reputation in perspective of China customers[A];[C];2006
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