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《China Winter Sports》 2013-05
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Study on the Development of Ice and Snow Sports Performance Industry in China

BAI Bing;WEI Yu-cun;ZHAO Ye;Physical Education Department of Heilongjiang Institute of Technology;Guangsha School of Harbin University of commerce;  
As the new direction of the diversified development,ice and snow sports performance is to meet the national sports material civilization and spiritual civilization and the characteristics of economic development.With the methods of documents,investigation and so on,this paper has a study on the status of Chinese ice and snow sports performance.The results show that: Although only figure skating,freestyle skiing and other events are carried out activities in Chinese ice and snow sports,it has formed a development pattern and industrial characteristics.Motivated by meeting people's material and cultural needs of sports and promoting the development and growth of ice and snow competitive sport,it is the only way to develop ice and snow sports diversified.Aiming at the current shortages,such as very few ice and snow sports performance projects,development modes and industry structure,the paper puts forward some strategies,such as developing performance projects,using the advanced experience for reference and strengthening the policy support,in order to provide a reference for further promoting the development of ice and snow performance industry in China.
【Fund】: 黑龙江省教育厅人文社会科学研究项目(12522248)
【CateGory Index】: G80-05
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