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《China Winter Sports》 2017-01
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Problems and Countermeasures of Ice-Snow Tourism Marketing in Harbin City

HAN Fu-li;WANG Hai-rong;Economic Management School of Suihua University;  
The unique ice-snow tourism resources have become an important pillar industry in Harbin.But there are some unreasonable and unscientific marketing means such as price-cutting competition,ignored after-sales service and poor external propaganda,which has become a hindrance to the further expansion of the ice-snow tourism market in Harbin. It indicates some countermeasures to establish the trade associations and price standard,to perfect the after-sales service of ice-snow tourism products,to develop a scientific long-term marketing plan. The purpose is to provide a new path for better and faster developing the ice-snow tourism market in Harbin.
【Key Words】: ice-snow tourism marketing problem countermeasure Harbin
【Fund】: 黑龙江省哲学社会科学研究规划课题(16GLE05);; 黑龙江省教育厅资助人文社科项目(16532616);; 绥化市社会科学项目(SHSK16047)、(SHSK16048)
【CateGory Index】: F274;F592.7
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