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《Insurance Studies》 2010-10
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Analysis of factors affecting life insurance agent′s turnover intention——Using Shandong Province′s life insurance agents as an example

Zhao Shang-mei,Zhang Min-min,Fu Jie  
Turnover intension is the most effective index to estimate employees′ turnover activities.The paper applied the method of random sampling among six life insurance companies in Shandong province and distributed questionnaires to them covering questions such as inter-personal relationship,salary and benefits,career prospects,job satisfaction,and turnover limits.Based on the responses collected,the author constructed a model for factors affecting life insurance agents′ turnover intention,and used the factor analysis and regression analysis methods to conduct an in-depth analysis on agents′ turnover intention.The results showed that future career prospects had the highest impacts on agents′ turnover intention,followed by turnover limits,salary and benefits,job satisfaction,and inter-personal relationship.Insurance companies should pay attention to these issues to tackle the high turnover problem.
【CateGory Index】: F842.6
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【Citations】
Chinese Journal Full-text Database 2 Hits
1 LIU Zhi-qiang~1,LIAO Jian-qiao~1,LI Zhen~2(1.College of Management,Huazhong University of Sci.& Tech.,Wuhan Hubei 430074,China;2.Colgate Ltd.Compang,Guangzhou 510000,China);The Analysis of Key Influence Factors on Voluntary Turnover Intention of Staff[J];Journal of Industrial Engineering and Engineering Management;2006-04
2 Liu Bing, Peng Lai(Dpartmert of Psychology and Behavioral Science, Zhejiang University, Hangzhou, 310028);Exploration and Examination of the Model of Employees' Voluntary Turnover in China[J];Psychological Science;2005-03
【Co-citations】
Chinese Journal Full-text Database 9 Hits
1 WANG Wen-juan (College of Economics and Management, Beijing University of Technology, Beijing 100022, China);The Organizational Commitment Research and Its Enlightening on the Management of Private Enterprises[J];Journal of Beijing University of Technology(Social Sciences Edition);2006-03
2 Zhang Li(Library,University of Science and Technology Beijing,Beijing,100083);Relationship Model of University Librarians Turnover Intention[J];Library and Information;2009-03
3 WENG Qing-xiong,HU Bei(Huazhong University of Science and Technology,Wuhan 430074,China);The Structure of Career Growth and Its Impact on Employees' Turnover Intention[J];Industrial Engineering and Management;2009-01
4 LI Yan,XU Jing-zhen (College of Economics and Management,Hebei Polytechnic University,Tangshan Hebei 063009,China);Research on the Innovation of Insurance Marketing Mode of China[J];Journal of Hebei Polytechnic University(Social Science Edition);2008-01
5 XIONG Ming-liang (Asia International Open University (Macau), Macau, China);Evidential Analyzing of the Influences of the Turnover Intention in the Area of Architecture[J];Construction Management Modernization;2008-03
6 GU Jia-jun1,2,XIE Feng-hua1(1.School of business,Xiangtan University,Xiangtan 411105,China;2.School of Management,Huazhong University of Science and Technology,Wuhan 430074,China);An Empirical Study on the Reasons of Employee Turnover in Small and Medium Private Manufacturing Enterprises[J];Economic Survey;2007-06
7 XIONG Ming-liang,SUN Jian-min,Koo Leung-Chee(1.School of Graduate Studies, Asia International Open University (Macau),Macau,China;2.School of Labor and Human Resources, Renmin University of China,Beijing 100872,China);A Study on the Correlation between Job Satisfaction,Organizational Identification and Turnover Intention[J];Journal of Business Economics;2008-06
8 Ji Huilan(Xinjiang University of Finance and Economics,Urumqi 830012,China);On Factors of SMEs Staff's Turnover Intention in Urumqi[J];Finance & Economics of Xinjiang;2008-06
9 XIONG Ming-liang(Asia International Open University(Macau),Macau);Researching on the Moderating Effects of the Organizational Identification in the Decision of Employee Turnover Intention[J];Soft Science;2008-07
【Secondary Citations】
Chinese Journal Full-text Database 1 Hits
1 ZHAO Xi -ping,LIU Ling,ZHANG Chang -zheng(Management School,Xi ' an Jiaotong University,Xi ' an 710049,China);A Multi-variable Analysis on Factor s Influencing Employee' s Turnover Intention[J];;2003-03
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