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《Packaging Engineering》 2004-02
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Brand Consciousness is Needed For Special Local Products

QIAO Hong-juang, LU Shu-mei (Hubei Institute of Technology, Wuhan 430070, China)  
To pop out the local characteristic of products, to distinglish them from of other products and to establish unique brand image are the powerful weapons in winning commercial battle. Through using modern design idea, a whole set of enterprise CI plans was introduced, and the packaging of products was blended together with the whole system engineering of brand strategy.
【CateGory Index】: F762.7;F713.50
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【References】
Chinese Journal Full-text Database 5 Hits
1 XIONG Xingfu,GUO Wenjing(Nanchang University,Nanchang 330029,China);Study of packaging design of Jiangxi characteristic products[J];Packaging Engineering;2006-01
2 LI Jie,XIAO Zhu-qiang(Nanchang Hangkong University,Nanchang 330063,China);Discussion on Packaging Design of Gan Cultural Products under Modern Marketing Conditions[J];Packaging Engineering;2008-04
3 XU Gang(Henan University,Kaifeng 475001,China);Consideration on Design and Improvement of Kaifeng Native Product Packaging[J];Packaging Engineering;2008-05
4 ZENG Xiao-yun(Jinggangshan University,Ji'an 343009,China);Packaging Design of Jinggangshan Red Rice Wine[J];Packaging Engineering;2008-11
5 PENG Lin(Department of Scientific Research,Sichuan University of Arts and Science,Dazhou 635000,China);A Study of Packaging Design for Local Special Products of East Sichuan[J];Sichuan University of Arts and Science Journal;2008-01
【Co-references】
Chinese Journal Full-text Database 10 Hits
1 YANG Zi-gang, GUO Yi-ping, HAN Xing-huan (College of Administration Studies, Jilin Agriculture University, Changchun 130118, China);Implement Brand Stratagy to Invigorate Ginseng Industry in Jilin[J];Commercial Research;2004-21
2 XI Ya-kun(Dept.of Industry and Commerce,Suzhou Institute of Professional Technology,The Industrialized Park,Suzhou,Jiangsu,210521 China);On Improving Alienative Value for Customers[J];Journal of Liaoning Institute of Science and Technology;2006-01
3 LIU Anmin (Zhuzhou Institute of Technology, Zhuzhou 412008,China);On Packages and Social Responsibilities of Enterprises[J];Packaging Engineering;2003-03
4 JIN Lei (Zhejiang Industry University, Hangzhou 310002, China);Nationality of Packaging Colour Design[J];Packaging Engineering;2004-04
5 TIAN Dingxiang(Zhuzhou Institute of Technology,Zhuzhou 412008,China);Packaging of tourist commodities[J];Packaging Engineering;2006-01
6 XIONG Xingfu,GUO Wenjing(Nanchang University,Nanchang 330029,China);Study of packaging design of Jiangxi characteristic products[J];Packaging Engineering;2006-01
7 DU Jun-hu(Southern Yangtze University,Wuxi 214064,China);Discussion on the knowledge form behind the traditional graphic design[J];Packaging Engineering;2006-02
8 YI Zhong-hua(Hunan Women's University,Changsha 410004,China);Inheritance of Folk Culture in Packaging Design[J];Packaging Engineering;2006-04
9 SONG Qiang,YI Jing-gang,YE Zhen-he(Agricultural University of Hebei,Baoding 071001,China);Methods of Inheriting Traditional Culture in Product Design[J];Packaging Engineering;2008-02
10 ZHANG Chun-li(Special Education Institute,Changchun University,Changchun 1 30022,China);Development and change of traditional graph in the packing design[J];Journal of Changchun University;2006-07
【Secondary References】
Chinese Journal Full-text Database 4 Hits
1 LI Jie,XIAO Zhu-qiang(Nanchang Hangkong University,Nanchang 330063,China);Discussion on Packaging Design of Gan Cultural Products under Modern Marketing Conditions[J];Packaging Engineering;2008-04
2 XU Gang(Henan University,Kaifeng 475001,China);Consideration on Design and Improvement of Kaifeng Native Product Packaging[J];Packaging Engineering;2008-05
3 ZENG Xiao-yun(Jinggangshan University,Ji'an 343009,China);Packaging Design of Jinggangshan Red Rice Wine[J];Packaging Engineering;2008-11
4 LI Yan1,XIONG Jin-hui2 (1.Gannan Normal University,Ganzhou 341000,China; 2.Jiangxi University of Science and Technology,Ganzhou 341000,China);A Probe into Package Design Originality of Hakka Tourism Products[J];Packaging Engineering;2009-12
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