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《Packaging Engineering》 2004-06
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The Psychological Effect of Color and Its Application in Packaging

LI Zheng(Heibei University, Baoding 071002, China)  
The emotion and symbol of color expression were explored. The purpose of studying the psychological effect of color is not to pass on message, but to stir up emotional reaction by its particular charm. So we can make better use of color in packing goods, protecting goods, beautifying goods and selling goods.
【CateGory Index】: J524
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