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《Packaging Engineering》 2005-02
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The Application Of National Culture in Modern Packaging Design

ZHANG Zhihua , GUO Zhiyong (Nanchang University, Nanchang 330029, China)  
Every nationality in the world has its own culture, and every aspect of human life has been influenced. The modern packaging design embodies several of culture phenomena, and the boundary of the two conceptions between the design and the national culture is more and more vague. On the grounds of the interaction between the modern packaging design and the national culture, the application of national culture in the modern packaging design is introduced by the packaging characters, packaging figure, packaging color and packaging wrappings. Meanwhile, combining the cultural idea of growing with each passing hour, while developing national culture, the modern culture is developed thoroughly, the new-type cultural system of packaging design is discussed thoroughly.
【CateGory Index】: TB482
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