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Chinese Liquor Culture and Packaging Design

HU Shaozhong, FENG Bin(Sichuan University, Chengdu 610041, China)  
Chinese liquor packaging design is a kind of important capital of corporation which is as important as liquor itself. Firstly, good packaging design works may accelerate the development of a corporation and influence the life style of the consumers. Secondly, good packaging design works are vested with subtle human wisdom as well as historical and cultural elements. Liquor packaging design is an important researching area of graphic design; it involved not only vision but also knowledge and experience of marketing.
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