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《Packaging Engineering》 2005-06
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Integrated thinking of product color design

ZHANG Linghao (Southern Yangtze University,Wuxi 214063,China)  
The paper discussed the communication and the influencing factors of product color.It also studied the relation among product color,product identify and corporate identify.It emphasized that the strategic management of product color will help to enhance the competitive capability of product and corporate.
【CateGory Index】: J524.1
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