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《Packaging Engineering》 2006-03
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Study on Color Psychology in Packaging Design of Tea

LIU Li~1,XU Renping~2(1.Suzhou Industrial Park Institute of Vocational Technology,Suzhou 215021,China;2.Kunming University of Science and Technology,Kunming 650093,China)  
Color psychology is the subjective mental reaction caused by the objective color world.Actually,people's feeling of packaging design of tea is the mental expressions consist of much information.Through a series of successful examples,the color psychology of tea packaging was discussed to increase the understanding of color psychology of tea packaging.
【CateGory Index】: J524.2
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