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《Packaging Engineering》 2006-03
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Application of Aesthetic Psychology in Packaging Design of Merchandise

TAO Yi(Xiangfan University,Xiangfan 441053,China)  
The relation between commercial psychology and consumptive psychology in merchandise selling process was analyzed through discussion of the application of aesthetic psychology in merchandise packaging design.The application of psychological process theory in merchandise taste was researched to provide reference to packaging design.
【CateGory Index】: J524.2
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