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Research of Package Design Semantics in Symbol Consumption Society

CHEN Zhen-wang(Shenzhen University,Shenzhen 518060,China)  
The meaning of design semantics to creation and spreading of merchandise image was analyzed to achieve efficient communication between merchandise symbol and consumer.The relation between symbol value and symbol consumption society in packaging design was discussed beginning from the concept and meaning of semantics.It was put forward that application of design semantics can create unique merchandise image and promote selling.
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