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《Packaging Engineering》 2007-05
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Packaging Design for Tourist Souvenir of Wudang Mountain

MA Yu~1 YU Rong-biao~2 (1.Hubei Automotive Industries Institute,Shiyian 442002,China;2.Zhejiang Industry Polytechnic College,Shaoxing 312000,China)  
By way of analyzing the present situation of packaging design for tourist souvenir of the Wu- dang Mountain,the insufficiency exists in the souvenir packaging design was put forward.Through elabora- ting the packaging design process of tourist souvenir of the Wudang Mountain,it was suggested that tourist souvenir packaging of the Wudang Mountain should be designed according to the Taoism culture and the characteristics of Wudang Mountain,combining the tourist souvenir packaging design with local color and the market demand,and also facilitating the formation of its trademark,serial production and individuation,so that we can establish an industry to promote the development of local tourism economy.
【CateGory Index】: TB482
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Chinese Journal Full-text Database 7 Hits
1 MA Yu,LIU Ying-jie(Hubei Automotive Industrial Institute,Shiyan 442002,China);Packaging Design of Wudang Mountain Tourism Souvenir with Local Features[J];Packaging Engineering;2008-05
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1 ZHOU Hai-yan (Dept. of Tourism Management, Anhui Technical College of Industry and Economy, Hefei 230051, China);A Study of the Development of Tourist Souvenir Based on 4C Theory[J];Journal of Anhui Agricultural University(Social Science Edition);2010-03
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