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《Packaging Engineering》 2007-09
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Game Tendency of Modern Creative Advertisement

ZHANG Yan-jie (Chongqing Technology and Business University,Chongqing 400020,China)  
The game tendency of modern creative advertisement was brought to light with the back- ground of the fast development of material civilization of modern society and based on the changing of modern ideology.The complanation and humanity regression are the general characteristic of the game tendency,and humor,puffiness,ridiculous,and making joy are the main expression.
【CateGory Index】: J524.3
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Chinese Journal Full-text Database 10 Hits
1 LI Ming (Department of Politics,Anhui University,Hefei,Anhui,230039);The Cultural Logic of Late Capitalism and Popular Culture[J];Journal of Anhui University(Philosophy & Social Sciences);2008-01
2 CHENG Ying(Department of Art,AnHui University of Architecture,HeFei 230022,China);My opinions of computer art[J];Journal of Anhui Institute of Architecture & Industry(Natural Science);2008-05
3 CHEN Hong jie (Graduate School of Education, Peking University, Beijing 100871, China);On Solitude and Academic Research[J];Journal of Peking University(Humanities and Social Sciences);2002-06
4 MIAO Chun-feng1,YANG Zheng-de2(1.Shanghai University,Humanity Department,Shanghai 200444,China;2.Jiangxi Financial University,Humanity Department,Nanchang 330013,China);Disscuss on Public Culture and Essence Culture[J];The Border Economy and Culture;2007-11
5 ZHENG Jian-li(Dept. of Chinese Language and Literatur, BNU,Beijing, China);MTV in the Body Landscape and Romantic "Rock'n Roll[J];Journal of Beijing Normal University(Social Science Edition);2002-06
6 HU Xiao ming (College of Physical Education, South China Normal University, Guangzhou 510631, GuangdongChina);Development of Sport Anthropology[J];Journal of Beijing University of Physical Education;2004-03
7 TENG Da(Department of Physical Education, Yucai High School, Shenzhen Nanshan District, Shenzhen 518067, Guangdong China);Exploration on Basic Theories of Sports Games[J];Journal of Beijing University of Physical Education;2005-02
8 FAN Yugang(The Dept. of Chinese Language and Literature, the People's University of china, Beijing 100872);Literature: the Patron for Utopianism[J];Journal of Baoji College of Arts and Science(Social Science);2003-01
9 ZHANG Ying-hui(School of Artistic Designing Beijing Institute of Technology, Beijing 100081);On the Cultural Connotation of Chinese Paintings[J];Journal of Beijing Institute of Technology(Social Sciences Edition);2005-01
10 ZENG Qinghui School of Physical Education and Science,South China,Normal University,Guangzhou 510006,China.;On Difficulties for Development of Folk Children's Games[J];Journal of Capital Institute of Physical Education;2009-02
China Proceedings of conference Full-text Database 3 Hits
1 Zhou Fan (Central Compilation & Translation Bureau,Institute for contemporary Marxism,Beijing,100032);Marxism After Post-Marxism——Discriminating between Fredric Jameson and Post-Marxists[A];[C];2008
2 ZHANG Yan-jie (Chongqing Technology and Business University,Chongqing 400020,China);Game Tendency of Modem Creative Advertisement[A];[C];2007
3 ;消费文化转向下的近代历史风貌区更新改造再解读[A];[C];2008
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