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Application of Creative Typeface in Packaging

DU Ping (Shenzhen Polytechnic,Shenzhen 518055,China)  
The changing of typeface and its design rule was discussed.The relation between typeface and packaging was brought to light.It was put forward that creative typeface has the function of transmitting information and communication as an in image element in modern packaging.Therefore,it must have visual aesthetic feeling and pleasant impression.Creative typeface goes far from explanation,good typeface better transmit product information and improve the image of brand.
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