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《Packaging Engineering》 2008-06
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Study of the Influence of Handset Modeling Characteristics on Image Cognition

LIN Jia-liang,YIN Liang,LI Bin-bin(Jiangnan University,Wuxi 214122,China)  
The influence of handset modeling characteristics on people's image cognition was studied based on the theory of Kansei engineering,and using questionnaire and statistical analysis.According to the results,designers can get the corresponding handset's modeling characteristics which most fit the ideal Kansei image chosen by the consumers.It's a new way of directing the development of new products' modeling design.
【Fund】: 2007江苏省普通高校研究生科研创新计划项目(N-268)
【CateGory Index】: TN929.53
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