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《Packaging Engineering》 2008-07
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New Tendency of Logo Design in the Digital Era

HU Xin-yi,ZHU Qi-ying(Jiangnan University,Wuxi 214073,China)  
The influence of the digital technology progress,revolution of the media,modern art theories,and the development of design theories on logo design were analyzed.The multifold developments of modern logo design in idea,form,way of expression,usage of media were discussed.The new tendency of logo design was discussed under the background of the economy globalization.
【CateGory Index】: J52
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