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《Packaging Engineering》 2008-09
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Discussion on the Metaphor Characteristic of Graphic Symbol

WANG Qiang,YIN Yue(Jiangsu University,Zhengjiang 212013,China)  
The foundation,connotation,ambiguity,and fuzziness of metaphor were analyzed based on the enlightenment of information dissemination and communication in our real life.The value of metaphor and the feasibility of applying metaphor of graphic symbol in design were analyzed.It was put forward that the foundation of metaphor should be the designer's perception of life;the fuzziness of metaphor comprehension should be rational in the process of creative thinking and communication in graphic design field.
【Fund】: 江苏省教改项目(1221300003);; 江苏大学科研项目资助(1293000325)
【CateGory Index】: J04
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