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Application of China Traditional Visual Modeling Elements in Modern Design

LIU Lie-hui(East China Jiaotong University,Nanchang 330013,China)  
The application of visual modeling elements in modern design was discussed,which were pattern Chinese characters,calligraphy,seal,and color.It was put forward that China traditional culture art element theme is widespread and the connotation is rich;China traditional culture art element has the unique esthetic characteristic and the cultural value for modern design.It was suggested to refine and summarized traditional culture in certain local area,to construct more independent,rich,and varied visual symbols for modern design.
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