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《Packaging Engineering》 2008-12
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Philosophical Thinking of Logo Design Using Chinese Character

XIE Yan-ping(Chongqing Technology and Business University,Chongqing 400067,China)  
The philosophical thinking contained in Chinese character logo and in the process of logo design was analyzed.The philosophical connotation of "harmony" and "difference" in Chinese character logo was illustrated.The purpose was to provide reference for Chinese character logo design.
【CateGory Index】: J524
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