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《Packaging Engineering》 2009-02
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Construction of Folk Art Graphics in the Aesthetic Psychology of Packaging

ZHU Hou-hua(South-central University for Nationalities,Wuhan 430074,China)  
There are many distinct aesthetic psychological characteristics in the graphics of folk art,such as the pursuit of making conformal shape,the simple and natural experience in aesthetic state,the aesthetic spirit with harmony in beauty and good.The aesthetic psychology of packaging includes the aesthetical attention,perception,association,intuitive judgment and other psychological behaviors.The graphics of folk art can convert the aesthetic characteristics of itself into the packaging design by the three ways,which were getting new meaning by using the graphics,transmitting charm by using the meaning of graphics,and promoting consumption by using the symbols of graphics,in order to construct the personalized and difference aesthetic psychology of the packaging.
【CateGory Index】: TB482
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