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《Packaging Engineering》 2009-04
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Application Research of Semiotics in Packaging and Brand CI Design

XING Ming1,LUO Ya-ming2,SU Liang2(1.South China Agricultural University,Guangzhou 510640,China;2.Hunan University of Technology,Zhuzhou 412008,China)  
Brand packaging and CI design was studied with principle of semiotics.The relation between brand propagation and symbol,the elements of brand packaging visual design,and the function of symbol were discussed.The differential countermeasures for brand packaging and CI design were put forward according to consumer society and the symbolization trend of marketing.New ideas,new approaches and new methods for modern packaging design were discussed.
【CateGory Index】: TB482
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【References】
Chinese Journal Full-text Database 7 Hits
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【Citations】
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1 CHEN Zhen-wang(Shenzhen University,Shenzhen 518060,China);Research of Package Design Semantics in Symbol Consumption Society[J];Packaging Engineering;2007-01
【Co-citations】
Chinese Journal Full-text Database 10 Hits
1 Wang Liansen(School of Management,Shandong University,Jinan,Shandong 250100);The Concept of Total Brand Based on Semiotics[J];Journal of Beijing Technology and Business University;2004-05
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8 ZHANG Fanglan,YANG Minglang(Nanchang University,Nanchang 330029,China);Symbol in television consumption culture[J];Packaging Engineering;2006-01
9 CHEN Zhen-wang(Shenzhen University,Shenzhen 518060,China);Research of Package Design Semantics in Symbol Consumption Society[J];Packaging Engineering;2007-01
10 PEN Wen-ying~1 LI Chuan~2 1.Hebei Polytechnic University,Tangshan 063009,China; 2.Hebei University of Science and Technology,Shijiazhuang 050018,China;Discussion on Aesthetical and Interesting Design of Kitchenware[J];Packaging Engineering;2007-07
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【Co-references】
Chinese Journal Full-text Database 10 Hits
1 ZHOU Yong(University of Shanghai for Science and Technology,Shanghai 200433,China);Visual Brand of Packaging and the Use of VI Conception[J];Packaging Engineering;2006-04
2 SHI Jun(Xiangfan University,Xiangfan 441053,China);Symbolistic Meaning of Graphics in Packaging Design[J];Packaging Engineering;2007-02
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【Secondary References】
Chinese Journal Full-text Database 1 Hits
1 HU Yi-rong 1,2,HUANG Jun 3(1.Guilin University of Electronics Technology,Guilin 541004,China;2.Sichuan University,Chengdu 510064,China;3.Guangxi Normal University,Guilin 541000,China);Theory of Brand Design and Sign Resource Energy[J];Packaging Engineering;2011-16
【Secondary Citations】
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