Full-Text Search:
Home|Journal Papers|About CNKI|User Service|FAQ|Contact Us|中文
《Packaging Engineering》 2009-04
Add to Favorite Get Latest Update

Application Research of Semiotics in Packaging and Brand CI Design

XING Ming1,LUO Ya-ming2,SU Liang2(1.South China Agricultural University,Guangzhou 510640,China;2.Hunan University of Technology,Zhuzhou 412008,China)  
Brand packaging and CI design was studied with principle of semiotics.The relation between brand propagation and symbol,the elements of brand packaging visual design,and the function of symbol were discussed.The differential countermeasures for brand packaging and CI design were put forward according to consumer society and the symbolization trend of marketing.New ideas,new approaches and new methods for modern packaging design were discussed.
【CateGory Index】: TB482
Download(CAJ format) Download(PDF format)
CAJViewer7.0 supports all the CNKI file formats; AdobeReader only supports the PDF format.
Chinese Journal Full-text Database 7 Hits
1 WANG Zhang-wang(Beijing Technology and Business University,Beijing 100048,China);Values of Creative Thinking of Brand Packaging[J];Packaging Engineering;2009-08
2 CHEN Hui-shu1, WANG Hao2(1. Tianjin Academy of Fine Arts, Tianjin 300141, China; 2. Tianjin Normal University, Tianjin 300384, China);Cognitive Styles in the Packaging[J];Packaging Engineering;2010-10
3 SHU Peng-fei,WANG An-xia(Jiangnan University,Wuxi 214122,China);Visual Symbol and Propagation of Christmas and Spring Festival[J];Packaging Engineering;2010-14
4 WU Yan-ru,WANG An-xia(Jiangnan University,Wuxi 214122,China);Research on Virtual Packaging under the Background of Information Technology[J];Packaging Engineering;2010-22
5 WANG Tai-li(Jiyuan Professional Technology Institute,Jiyuan 454650,China);New Change of VI Design under the Information Age[J];Packaging Engineering;2010-24
6 MA Fang-fei,LIU Zhi(Chinese Language & Literature Department,Putian University,Putian Fujian 351100,China);Visual Symbol:Application and Development of Mazu Culture Communication[J];Journal of Putian University;2011-04
7 WANG Gang;The Construction of Visual Symbols under the Point of Communication[J];Art and Design;2010-06
Chinese Journal Full-text Database 1 Hits
1 CHEN Zhen-wang(Shenzhen University,Shenzhen 518060,China);Research of Package Design Semantics in Symbol Consumption Society[J];Packaging Engineering;2007-01
Chinese Journal Full-text Database 10 Hits
1 Wang Liansen(School of Management,Shandong University,Jinan,Shandong 250100);The Concept of Total Brand Based on Semiotics[J];Journal of Beijing Technology and Business University;2004-05
2 QI Xiu-zhi (Dept.Mechanical & Electrical Engn.,Baoji Univ.Arts & Sci.,Baoji 721007,Shaanxi,China);The research of product design performance skills on semiotics relevance oriented[J];Journal of Baoji University of Arts and Sciences(Natural Science Edition);2008-01
3 ZHANG Jing~1 NING Fang-miao~2 (1.School of Economics and Management,Shandong University of Science and Technology,Qingdao 266510,China; 2.Taishan Cement Group,Ningyang 271413,China);The Applied Research on Brand Management Based on Core Competences[J];Commercial Research;2006-22
4 WANG Hai-bo, ZHU Yan-yue (Anhui University of Technology, Ma'anshan 243002, China);On the Design of Product Symbol[J];Packaging Engineering;2004-03
5 YANG Minglang, ZHANG Fanglan(Nanchang University, Nanchang 330029, China);The Symbol Consumption of Medicines Package[J];Packaging Engineering;2005-02
6 YANG Minglang, GUO Linsen (Nanchang University, Nanchang 330029, China);Symbol of Information Product and Symbol Consumption[J];Packaging Engineering;2005-03
7 QIN Chunxiao~1,FENG Yi~2 (1.Nanchang Aviation Industry University,Nanchang 330036,China; 2.Jiangxi Science Technology Normal College,Nanchang 330013,China);Discussion on the commercial value of packaging container plastic arts[J];Packaging Engineering;2005-06
8 ZHANG Fanglan,YANG Minglang(Nanchang University,Nanchang 330029,China);Symbol in television consumption culture[J];Packaging Engineering;2006-01
9 CHEN Zhen-wang(Shenzhen University,Shenzhen 518060,China);Research of Package Design Semantics in Symbol Consumption Society[J];Packaging Engineering;2007-01
10 PEN Wen-ying~1 LI Chuan~2 1.Hebei Polytechnic University,Tangshan 063009,China; 2.Hebei University of Science and Technology,Shijiazhuang 050018,China;Discussion on Aesthetical and Interesting Design of Kitchenware[J];Packaging Engineering;2007-07
China Proceedings of conference Full-text Database 10 Hits
1 ;设计文化新体现——产品语义研究[A];[C];2006
2 ;产品语义学在概念型产品设计中的应用[A];[C];2006
3 ;“创”和“仿”的形态转换及语义表达[A];[C];2006
4 ;用户界面的文化与语意研究[A];[C];2006
5 ;基于婴儿心理的玩具设计[A];[C];2007
6 ;产品语义符号的设计与语境应用[A];[C];2007
7 YANG Meng ZHU Yue (Shenyang Institute of Aeronautical Engineering,Shenyang 110136,China);Analysis on Communication Function of Packaging Design Symbol[A];[C];2007
8 WU Qiong (Nanjing University of Technology,Nanjing 210009,China);Product Design Based on Semiotics[A];[C];2007
9 Xiao-Pu Jiang,Jing Ma School of Art and Design,Nanchang University,Nanchang,330031,China;Research on appliance of Product Semantics in Packaging Design[A];[C];2010
10 DONG Yan,YANG Meng (Shenyang University of Aeronautics and Astronautics,shenyang 110136,China);Form and Meaning of Chinese characters in Packaging Design[A];[C];2010
Chinese Journal Full-text Database 10 Hits
1 ZHOU Yong(University of Shanghai for Science and Technology,Shanghai 200433,China);Visual Brand of Packaging and the Use of VI Conception[J];Packaging Engineering;2006-04
2 SHI Jun(Xiangfan University,Xiangfan 441053,China);Symbolistic Meaning of Graphics in Packaging Design[J];Packaging Engineering;2007-02
3 CHEN Zhi-ying(Tianjin University of Technology,Tianjin 300191,China);Analysis of Modern Packaging Design Style[J];Packaging Engineering;2009-04
4 YU Fang(Tianjin Normal University,Tianjin 300387,China);Constitution of Digital Corporate Image in Information Age[J];Packaging Engineering;2009-04
5 YANG Meng,DONG Yan(Shenyang Institute of Aeronautical Engineering,Shenyang 110136,China);On Symbol Propagated Semantics in Packaging Design[J];Packaging Engineering;2009-10
6 Chen Yi;On Visual Symbols in Ads: Meaning and Rhetoric[J];Journal of Advertising Study;2007-03
7 CHENG Yu1,ZHANG Xing-zhu2,YANG Jun-pu1(1.Liaoning Provincial Party School,Shenyang 110004,China;2.Lenovo(Shenyang) Co.Ltd,Shenyang 110004,China);Development and Main Application of Information Technology[J];Computer Knowledge and Technology;2008-19
8 LI Li-juan(Foreign Languages Department,Putian University,Putian Fujian 351100,China);A Social Semiotic Approach to the Representative Meanings of the Immortal Statue of Mazu[J];Journal of Putian University;2009-06
9 HE Li-juan (Shaanxi Guofang Institute Xi'an Shaanxi 710300);On the Application of "Sound" in Design[J];Journal of Shaanxi Institute of Technology;2007-04
10 GUO Long TAN Tong-de ZHAO Hong-ling ZHANG Wei(School of Information and Engineering, Zhengzhou University, China, 450001);The Design and Implement of Three Dimensional Virtual Sound Based on osgAL[J];Microcomputer Information;2009-04
【Secondary References】
Chinese Journal Full-text Database 1 Hits
1 HU Yi-rong 1,2,HUANG Jun 3(1.Guilin University of Electronics Technology,Guilin 541004,China;2.Sichuan University,Chengdu 510064,China;3.Guangxi Normal University,Guilin 541000,China);Theory of Brand Design and Sign Resource Energy[J];Packaging Engineering;2011-16
【Secondary Citations】
Chinese Journal Full-text Database 2 Hits
1 LIU Shengzhi,ZHU Zhongyan(Tongji University,Shanghai 200092,China);Product semantics and product design[J];Packaging Engineering;2006-01
2 GU Chen(Hubei University of Economics,Wuhan 430021,China);Symbolic meaning in the package design of the goods[J];Packaging Engineering;2006-01
Similar Journals
> China Packaging
> Shanghai Packaging
©2006 Tsinghua Tongfang Knowledge Network Technology Co., Ltd.(Beijing)(TTKN) All rights reserved