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《Packaging Engineering》 2009-09
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Representation of Character Symbol in Logo Design

REN Hong-wei,LIU Yan-cong(China University of Petroleum,Dongying 257061,China)  
The significance of funny logo design was analyzed from the perspectives of both psychology and esthetics,and according to the change of human needs in modern society.The application characteristics and advantages of character symbol in logo design were introduced from the aspects of legibility and emotionality.Through analysis of some excellent logo of the world and some personal woks,four methods to use character symbol in logo design were put forward,which are:take character elements,use geometric shapes,apply calligraphies and graphs,and adopt silhouette representation.
【CateGory Index】: TB47
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