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《Packaging Engineering》 2009-11
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Influence of Packaging Colors on Consumption Psychology

ZHANG Tian-tao(Jiangxi University of Science and Technology,Ganzhou 341000,China)  
Relation between color's emotional characteristic and consumers' psychology was expounded.The relation between goods' packaging colors and consumption psychology was discussed.It was emphasized that colors design have important effect on package's visual communication.
【Fund】: 江西省社会科学规划“十一五”学科共建项目(09YJ237)
【CateGory Index】: J524.2
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