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《Packaging Engineering》 2010-10
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Cognitive Styles in the Packaging

CHEN Hui-shu1, WANG Hao2(1. Tianjin Academy of Fine Arts, Tianjin 300141, China; 2. Tianjin Normal University, Tianjin 300384, China)  
Taking the visual graphics in real life,information dissemination,exchange and interaction as a revelation,analyzed the way people have a basic sense,combined with packaging design elements,cognitive styles and patterns of composition, discussed the packaging design of the visual symbols The significance of cognitive style and then analyzed in the packaging design is all about. On this basis,the proposed design of communication must be based on the designer's understanding of cognitive styles of life;and the use of these perceptual channels,through the optimization with the design language to convey product information to realize that people use the language of graphic design communication,understanding and sense of the world.
【CateGory Index】: TB482
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Chinese Journal Full-text Database 2 Hits
1 XING Ming1,LUO Ya-ming2,SU Liang2(1.South China Agricultural University,Guangzhou 510640,China;2.Hunan University of Technology,Zhuzhou 412008,China);Application Research of Semiotics in Packaging and Brand CI Design[J];Packaging Engineering;2009-04
2 CHEN Zhi-ying(Tianjin University of Technology,Tianjin 300191,China);Analysis of Modern Packaging Design Style[J];Packaging Engineering;2009-04
【Secondary Citations】
Chinese Journal Full-text Database 3 Hits
1 YI Zhong-hua(Hunan Women's University,Changsha 410004,China);Inheritance of Folk Culture in Packaging Design[J];Packaging Engineering;2006-04
2 CHEN Zhen-wang(Shenzhen University,Shenzhen 518060,China);Research of Package Design Semantics in Symbol Consumption Society[J];Packaging Engineering;2007-01
3 LIU Xiao-hong LIN Wei (Fuzhou University,Xiamen 361002,China);National Style and Modern Packaging Design[J];Packaging Engineering;2008-05
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