Cognitive Styles in the Packaging
CHEN Hui-shu1, WANG Hao2(1. Tianjin Academy of Fine Arts, Tianjin 300141, China; 2. Tianjin Normal University, Tianjin 300384, China)
Taking the visual graphics in real life,information dissemination,exchange and interaction as a revelation,analyzed the way people have a basic sense,combined with packaging design elements,cognitive styles and patterns of composition, discussed the packaging design of the visual symbols The significance of cognitive style and then analyzed in the packaging design is all about. On this basis,the proposed design of communication must be based on the designer's understanding of cognitive styles of life;and the use of these perceptual channels,through the optimization with the design language to convey product information to realize that people use the language of graphic design communication,understanding and sense of the world.