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Research in Development Strategy of Sports Industry in Colleges and Universities

REN Bao-guo(Department of Physical Education,Binzhou University,Binzhou 256603,China)  
Through the documentation and relevant interview and investigation,this essay expounds the developing strategy,strategic object,important strategic points and route selection of sports industry in colleges and universities.This essay also puts forward the counter-measures to the realization of the developing strategy of sports industry in colleges and universities.Therefore,references are provided for the healthy development of sports industry in colleges and universities.
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