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《Journal of Binzhou University》 2011-05
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The Strategic Metaphor of The Art of War and Its Contribution to the Strategic Theory

JI Hong-bo (Birizhuu University,Binzhou 256603,China)  
Metaphor has a big significance in the development of strategic management theory and the empirical test.The Art of War is the outstanding representative of Chinese classical strategic theory having the common theory direction with western strategic metaphor with its own characteristics and value in terms of the design and use of strategic metaphor.On the basis of the discussion on some related content,the differences in the China—Western cultural background are revealed and the unique contribution of The Art of War to the development of strategic thinking confirmed.
【CateGory Index】: E892
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