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《Publishing Journal》 2018-06
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Research on the Role and Function of Cultural Identity in the Process of “Regeneration” of Sinology Classics

Wang Pengtao;Xu Wei;School of Information Management, Nanjing University;  
The re-publication of sinology classics is a key factor in constructing our social value system. Taking the formation mechanism of cultural identity as the start point, the influencing factors of sinology classics propagation can be subdivided from individual cultural identity and group cultural identity. Analysis suggests that the influencing factors of individual cultural identity can improve the accuracy of market positioning and segmentation, while the influencing factors of group cultural identity are conductive to the formulation and execution of marketing strategy, which has important significance for promoting the propagation efficiency of sinology classics.
【Fund】: 国家社会科学基金项目“产业融合背景下的移动出版价值链重构研究”(14CTQ027)的系列成果之一
【CateGory Index】: G122;G239.2
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