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《Journal of Chongqing University(Social Sciences Edition)》 2004-01
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Chongqing's Tourism Images Positioning Based on Investigation

LI Fei~1, XIE Xiang-xiang~2 (1.Department of Tourism & Resources Environment, Fushan University, Foshan 528000,China; 2.College of Tourism, Hainan University, Haikou 570228,China)  
Chongqing is a municipality in west China, which has been a biggest industrial commercial city and transports center in the south west of China. Chongqing has the particular mountainous landscape, long history, which robust the basis for commerce exhibition tourism and recreation activities. To develop Chongqing's city tourism has its profound situation foundation, such as abundant tourism resources, good prospects of social economic development and appropriate tourism industry distribution. However, since the emergence of Chongqing's city tourism, people have been seeking for its theme and images. This essay analyzes the local characteristics of Chongqing and the tourists perception, meanwhile ,it discusses the present tourism competition environment among the main cities in west China, based on the questionnaire investigation. Finally, it advocates that the catchword of Chongqing's city tourism is "miracle Western, vigorous Chongqing and brilliant Three Gorges".
【CateGory Index】: F592.7
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