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《Journal of Changchun University》 2006-05
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On rhetorical skills and it's translation in advertising English

LI Yan(Foreign Languages Department,Huazhong Agricultural University,Wuhan 430070,China)  
The advertisement English should not only use suitable words,proper patterns,and delicated plans,but also pay much attention to the rhetorical skills which can produce novel,vivid and attractive effects.Rhetoric plays an important role in advertisement.This paper mainly demonstrates the rhetoric features of advertisement English from six respects: hyperbole,personification,pun,etc.
【CateGory Index】: H315.9
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