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《Journal of Hebei Tourism Vocational College》 2015-03
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A Study on the Hakka Culture Tourism based on the Authenticity Perspective——A Case Study on the Hakka Homeland in Fujian

WU Xi;CHEN Zhang-wang;  
The paper takes Hakka homeland of Fujian as an example, based on the domestic and foreign research theory of authenticity. A field survey carried out on tourism resources of Hakka homeland and tourist's authenticity experience of local Hakka culture. The paper constructs the original model of tourist's authenticity experience through analyzing the driving factors of affecting the tourists' original true experience by SPSS 20.0. The research result displays that creating a good Hakka cultural authenticity experience environment and taking the authenticity of experience as a marketing tool can improve the perceived value of authenticity and provide development ideas for Hakka cultural tourism in the new normal background.
【Fund】: 福建省社科重点项目(2011A021)
【CateGory Index】: F592.7
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