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《Resources and Environment in the Yangtze Basin》 2003-04
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COMPARISON OF URBAN DESTINATION IMAGES BASED ON THE SPATIAL PERCEPTIVE LAW--A CASE STUDY OF NANJING

HAN Kai,ZOU Xin-qing (Key Laboratory of Coast and Island Development,Ministry of Education,Nanjing University,Nanjing210093,China)  
According to the spatial perceptive law,the substituted effect is most likely to happen between Nanjing,Shanghai,Wuxi,Suzhou,and Hangzhou,which are all located in the Yangtze River Delta and have the same culture background.Comparing the urban destination images of the above cities,the study shows that:(1)Nanjing ' s rank is lower than Shanghai,but its ancient culture and physical tourism resources are more abundant than Shanghai;Nanjing ' s entire tourism competitive capacity is stronger than Wuxi,and Suzhou ' s tourism base is better than Nanjing,but the tourism product and system are less integrated,and the protection of historic cultural heritage of Nanjing is better than that of Hangzhou,etc.(2)The superority of Nanjing ' s tourism vision image is historical relics,sites and folk-custom.(3)The tourism behavior image of Nanjing is comparatively good.Finally,the suggestion of how to construct the characteristics of Nanjing ' s urban destination image is proposed.
【Fund】: 联合国粮农组织(FAO)与中国农业部农村经济研究中心合作研究项目“AreaWideIntegratedProject China JiansuProvince(江苏省区域耦合研究)”
【CateGory Index】: F592.7
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