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《The Study of Finance and Economics》 2000-10
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The Innovations of the Firm Strategies in Declining Industry

LU Guo-qing (School of International Business,NanJing University,Jiangsu NanJing,210093)  
Firm strategy is closely related with the life cycle of the industry Declining Industry is the inevitable results of the market economy,but people pay little attention to the firm strategy in the Declining Industry.In order to extricate from the difficult positions caused by industrial declining,firm have to emphasize on the strategical innovations.Firstly it need to distinguish the declining about a industry,then to set up the feeling of the industry crises.Secondly,we need to understand that strategy innovations on industrial transforming are the sources of the firm′s competitive advantage.Thirdly,the suitable models about strategical innovation have to be choiced according to the firm′s characteristics.
【CateGory Index】: F272
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