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《The Theory and Practice of Finance and Economics》 2005-01
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Analysis on Value-Based Customer Loyalty Management for Service Enterprises

BO Xiang ping,YIN Hong (College of Business Administration,Hunan University,Changsha,Hunan 410082,China)  
In the increasingly harsh market competition environment, customer loyalty is the headspring of profit and sustained competitive advantage for enterprises and customer value is the key driving force to customer loyalty. This paper analyzes the relationship between customer loyalty and profit-earning ability of the service enterprises. And the relationship between customer value and customer loyalty is analyzed deeply also. Furthermore, several management strategies and suggestions about how to carry out customer loyalty management in service enterprises on the basis of the theory of customer value are put forward.
【Fund】: 湖南省自然科学基金资助项目 (0 0JJY2 0 64 )
【CateGory Index】: F274
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