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《Studies of Psychology and Behavior》 2008-04
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THE RESEARCH ABOUT THE VARIOUS MEDIA WHICH INFLUENCE THE UNIVERSITY STUDENTS′ PERSONAL VALUES

Peng Haoxiang, He Weijun, Zhang Guobing (Three Gorges University, Yichang 443000)  
According to the research of six mass media which influenced the formation and development of university students′ personal values, we found that the order from big to small was television, network, newspaper, books, magazines and films. The television and network were the main mass media which influenced the formation and development of university students′ personal values. The further analyse suggested that it had differences in gen- der, subject type and origin. Most of female university students, arts students and the students who came from villages and towns thought that television was main medium factor which influenced the formation and develop- ment of university students′ personal values. But most of male university students, natural science students and the students who came from city thought that network was main medium factor which influenced the formation and development of university students′ personal values.
【CateGory Index】: G641
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