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《Finance & Trade Economics》 2005-08
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Market Share, Customer Loyalty and the Ability of Gaining Profit

LI Yanshu(Nanjing Normal University, 210097) REN Xiaofeng(Nanjing University of Finance and Economics, 210003)  
Many research from 1980s shows that market share, which had been regarded as one of the most import index determining enterprises profit, is becoming less and less important. In contrast, customer loyalty becomes the key factor for enterprises profit. Therefore, the enterprises have to emphasize customer loyalty if they hope to win maximum profit.
【Fund】: 本文是江苏省哲学社会科学“十五规划”课题(04ELB011)“市场经济条件下企业信誉机制研究”的成果。
【CateGory Index】: F274
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