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《Journal of Chongqing University of Technology(Social Science)》 2010-09
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Construction of Corporate Culture Carriers Based on CIS Theory

ZHENG Mei-dan,LONG Xiao-wei(School of Culture and Social Development Studies,Southwest University,Chongqing 400715,China)  
The construction of corporate culture must depend on all kinds of carrier. As a set of perfect corporate identity system,the introduction of CIS theory offers a brand-new solution mode and thinking for the study on construction of corporate culture carrier. This paper begins with introducing the implication of CIS and its elements,then analyzes the relations between three subsystems of CIS and components of corporate culture carrier,and tries to find a new idea for the construction of corporate culture on CIS theory,and finally,explains the relations between the CIS importing and the construction of corporate culture carrier and points out some problems to which attention should be paid in the process of practice.
【CateGory Index】: F270
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