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《Journal of Chongqing University of Technology(Social Science)》 2010-09
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Construction of Corporate Culture Carriers Based on CIS Theory

ZHENG Mei-dan,LONG Xiao-wei(School of Culture and Social Development Studies,Southwest University,Chongqing 400715,China)  
The construction of corporate culture must depend on all kinds of carrier. As a set of perfect corporate identity system,the introduction of CIS theory offers a brand-new solution mode and thinking for the study on construction of corporate culture carrier. This paper begins with introducing the implication of CIS and its elements,then analyzes the relations between three subsystems of CIS and components of corporate culture carrier,and tries to find a new idea for the construction of corporate culture on CIS theory,and finally,explains the relations between the CIS importing and the construction of corporate culture carrier and points out some problems to which attention should be paid in the process of practice.
【CateGory Index】: F270
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【Citations】
Chinese Journal Full-text Database 1 Hits
1 LIU Jin-ping,QIU Jia-hong(School of Humanities,Chongqing Jiaotong University,Chongqing 400074,China);The Image Orientation Actuality of Chongqing and Analysis[J];重庆文理学院学报(社会科学版);2009-01
【Co-citations】
Chinese Journal Full-text Database 6 Hits
1 ZHANG Qingwu,XUE Zhigang(Liuzhou Teachers College,Liuzhou,Guangxi,545004 China);On City Image Location of Laibin in Guangxi[J];柳州师专学报;2012-06
2 LIU Jin-ping,ZHANG Yi,ZHANG Rui(School of Politics and Law,Institute of Brand Sciences,Chongqing University of Arts and Sciences,Yongchuan, Chongqing,402160,China);An Analysis on Orientation Language of the Urban Image of Chongqing[J];重庆文理学院学报(社会科学版);2011-02
3 ZHANG Sheng-wen(Fujian College of Water Conservancy and Electric Power,Yongan,Fujian,366000,China);An Exploration of Sanming Spirit's Connotation Framework and Fostering Path[J];重庆文理学院学报(社会科学版);2011-02
4 ZHENG Mei-dan,LONG Xiao-wei(School of Culture and Social Development Studies,Southwest University,Chongqing 400715,China);Construction of Corporate Culture Carriers Based on CIS Theory[J];重庆理工大学学报(社会科学);2010-09
5 XIA Ling DAI Chun-lin(Department of Psychology,Zhejiang Normal University,Zhejiang Jinhua,321004,China);The Concept and Measurement of Brand Attachment[J];重庆文理学院学报(社会科学版);2010-04
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