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《Journal of Chongqing Normal University(Natural Science Edition)》 2007-03
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Application of Web Data Mining on Web Transaction

LIN Miao1,2,ZHANG Guang-quan1(1.College of Mathematics and Computer Science,Chongqing Normal University,Chongqing 400047;2.Mathematics Department of Minjiang College,Fuzhou Fujian 350108,China)  
Data miming is the most effective means to solve the problem of "data blast",and it becomes one of the hottest research fileds.With the rapid speed development of Internet,Web mining which has unique advantages is playing more and more important role in the Web transaction application,and large volumes of data such as user address or URL requested are gathered automatically by Web servers and collected in access log files.In the Web transaction,the user's browsing behavior can be discovered by applying Web data mining technology to Web data,such as server logs.And it's helpful for the modern enterprises to provide personal information service and make their electronic commerce strategies.We first analyze the new characteristics of Web data mining on Web transaction and present its concrete usage in this domain.Then we discuss the method to be used in the Web transaction.
【Fund】: 重庆市自然科学基金(No.CSTC2006BB2259);; 重庆市教委科学技术研究项目(No.040803);; 中国科学院计算机科学国家重点实验室开放课题(No.SYSKF0303)
【CateGory Index】: TP393.09;TP311.13
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