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《Chongqing Social Sciences》 2011-01
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Folk Humanity and Its Action Rationality:Example from Jiangsu

Zhao Chengchen Zheng Xin  
Taking the rural residents in Jiangsu Province as the object,this research investigates the humanity consumption of them from the perspective of interpersonal communication and the consumption action rationality of them from the perspective of relationships of the roles and purpose of the banquet.It shows that the consumption action rationality of rural residents mainly reflects the objective rationality based on the maintenance and development of social relationships and the form rationality based on the balance maintenance,for which the purpose of the folk humanity consumption is to achieve good interpersonal communication,namely the establishment of good social relationships.
【CateGory Index】: C912.82
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