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《Journal of Chongqing Technology and Business University(Social Science Edition)》 2007-05
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Review of researches on measurement of marketability process of China

LI Zhong—min ZHOU Hong (School of International Commerce,Shaanxi Normal University,Shaanxi Xian 710062,China)  
China's researches on the measurement of marketability process began in the early 1990s and have made a series of achievement.After entering new century,more scholars make more inten- sive researches on the measurement of marketability process from broader angle and field.Based on the meaning,index system and measurement method,this paper makes classification and summariza- tion of the research achievement since the 1990s and gives suggestions for further solving the problems in this field.
【CateGory Index】: F123
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