Full-Text Search:
Home|Journal Papers|About CNKI|User Service|FAQ|Contact Us|中文
《Journal of Changsha University》 2005-03
Add to Favorite Get Latest Update

An Analysis of the Marketing Modes in the Cold-drink Industry

LI Jin-liang (Economics & Management Department, Changsha University, Changsha, Hunan 410003, China)  
This article analyzes the two marketing modes used by the cold-drink manufacturers from several aspects with the aim to make it clear that the manufacturers should choose different marketing modes in the different environment in order to gain the biggest profit.
【CateGory Index】: F426.82
Download(CAJ format) Download(PDF format)
CAJViewer7.0 supports all the CNKI file formats; AdobeReader only supports the PDF format.
【Co-citations】
Chinese Journal Full-text Database 10 Hits
1 CHEN De-mian,ZHAO Jun (Economics and Management School of Tongji University,Shanghai,200092);The Empirical Study on the Raw Food Logistics Distribution Center's Distribution Management Subsystem[J];Journal of Anhui Agricultural University;2004-06
2 Fu Enqin(Wuhan School of Railway Brigde,Hubei 430052,China);The "Bullwhip Effect" in Supply Chain and Its Easing Countermeasures[J];Journal of Beijing Vocational & Technical Institute of Industry;2005-01
3 WANG Shu-yun, CHEN Liang-you (School of Economics and Management, Beijing University of Aeronautics and Astronautics, Beijing 100083,China);Logistics Strategies in North America and its Inspiration to China[J];Journal of Beijing University of Aeronautics and Astronautics(Social Sciences Edition);2003-01
4 DU Hong-quan (College of Business Zhejiang Radio & TV University, Ningbo 315010, China);The Reengineering of Logistics System for E-logistics and Super-market Distribution[J];Commercial Research;2004-04
5 JIA Hong;The Implementation of Supply Chain Management Strategy in Chinese Enterprises[J];Commercial Research;2004-10
6 LI Lei,ZHAO Zhong-hua (Economics & management College,Shenyang Ligong University,Shenyang,Liaoning 110168,China);The Study of Logistics Management in Chinese Equipment Manufacture Industry[J];Commercial Research;2006-11
7 DU Liang (School of Business Planning,Chongqing University of Technology and Business,Chongqing400067,China);On the Design of Logistic Distribution Plan under Electronic Business[J];Journal of Chongqing Institute of Technology;2005-02
8 MAO Chao-yan,QIAO Le-zhong,LIANG Xi (Chongqing Jiaotong University,Chongqing 400074,China);Transformation from the Traditional Highway Freight Transport Enterprises to the Modern Logistics Enterprises[J];Journal of Chongqing Jiaotong University (Social Sciences Edition);2003-02
9 YI Shu-ping,XIE Jun-wei (Chongqing University,Chongqing 400044,China);Discussion on Informatization of Enterprise Logistics Management Based on Agile Supply Chain Management[J];Journal of Chongqing Vocational & Technical Institute;2004-01
10 LI Jin-liang(Department of Business Administration,Changsha University,Changsha 410003,China);On Quick Response and Small and Medium-sized Enterprises[J];Journal of Changsha University;2006-06
China Proceedings of conference Full-text Database 1 Hits
1 WANG Li~(1,2) HAN Yu-qi~2 LU-ji~1 TIAN Neng-jin~1 (1.School of Economics and Management,Jiangsu University of Science & Technology,Zhenjiang 212003,China;2.School of Economics and Management,Nanjing University of Science & Technology,Nanjing 210094,China);A Method of Profit Distribution in Supply Chain Making[A];[C];2005
©2006 Tsinghua Tongfang Knowledge Network Technology Co., Ltd.(Beijing)(TTKN) All rights reserved