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《Journal of Changsha University》 2005-03
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An Analysis of the Marketing Modes in the Cold-drink Industry

LI Jin-liang (Economics & Management Department, Changsha University, Changsha, Hunan 410003, China)  
This article analyzes the two marketing modes used by the cold-drink manufacturers from several aspects with the aim to make it clear that the manufacturers should choose different marketing modes in the different environment in order to gain the biggest profit.
【CateGory Index】: F426.82
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