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《City Planning Review》 2020-07
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FROM RURAL CONSTRUCTION TO RURAL OPERATION:BENEFIT AND DILEMMA OF THE MARKET-ORIENTED SERVICE PROVISION IN CHINA'S RURAL REVITALIZATION

SHEN Mingrui;  
The development and revitalization of rural areas in the suburbs of Chinese metropolises urgently need to shift from the current 1.0 version that focuses on one-sided pursuits for physical environment construction to the 2.0 version that emphasizes operation and maintenance.During the physical construction period,a large number of state-led projects entered the countryside and formed considerable rural assets.In the era of rural operation,how to transform these project "assets" into "cash flows" that can provide benefits for sustainable rural development is a puzzle in the process of integrating urban and rural development.Taking Sujia in Jiangning District,Nanjing City as a typical case,this article conducts an in-depth analysis of the work done by market-oriented operators in brand marketing,new industrial form development,and village environment renovation,and reveals benefits and dilemmas for profit-seeking business behavior in rural operations.This article argues that the operation of the mature "asset-capital-cash flow" model that successfully runs in the field of state-owned natural resources fails in the collective property ownership system that is unique to rural China.For the commodified suburban villages,it is urgently necessary to explore a set of realizable "business models" in rural planning practice.This business model can not only fully connect the urban market,but also enable the original villagers to realize the benefit sharing as usufruct owners.It is necessary to make good use of the professional power of market entities and to effectively avoid their rent-seeking behavior at the same time.
【Fund】: 国家自然科学基金项目“治理结构视角下乡村公共产品供给和规划策略研究”(51808280)
【CateGory Index】: F327
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