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《Finance Forum》 2011-03
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Geographical Characteristics and Development Strategy of Chinese Private Banking——A Case Study in Sichuan

BU Yin-wei  
In contrast to foreign banks,domestic private banking has just begun and lacks experience.Domestic private banking faces a series problems at present,such as insufficient professionals,seriously homogeneous products,lack of personalized and customized products for clients and no mature development pattern.Chinese private banking should draw references from international leading banks and establish feasible development pattern conforming to China's realities and geographical characteristics.Detailed strategies are as follows:establishing private banking service system centering on definite customer postioning and effectively expanding target customer channel;choosing suitable marketing mode;innovating financial products and service;forging professional team;constructing risk management system.Through above-mentioned measures,Chinese private banking should try its best to expand market scale,improve competitiveness as soon as possible and grow into professional institutions with international influence.
【CateGory Index】: F832.2
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【Citations】
Chinese Journal Full-text Database 7 Hits
1 ZHAO Peng;Chinese Commercial bank’s Development in Private Banking Business[J];Finance Forum;2007-12
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【Co-citations】
Chinese Journal Full-text Database 10 Hits
1 CAI Feng-ling (Harbin Financial College,Harbin 150030,China);China′s Private Banking Business Model in Commercial Bank[J];Commercial Research;2009-07
2 ZHAO Peng;Chinese Commercial bank’s Development in Private Banking Business[J];Finance Forum;2007-12
3 The Study Group,Xinian Sub-branch,Shenzhen Branch,ICBC;A Research on the Private Banking Business of ICBC[J];Finance Forum;2008-04
4 The Study Group, Hangzhou Institute of Financial Studies;A Study on the Development of Chinese Commercial Bank's Private Banking Business[J];Finance Forum;2008-06
5 GENG Dan-dan;Research on Legal Issues Faced by Private Banking[J];Finance Forum;2010-02
6 The Study Group of ICBC Ningbo Branch;The Management and Maintenance of High Net-Worth Customers of Commercial Banks[J];Finance Forum;2010-09
7 QU Hong-mei(College of Statistics,Dongbei Univ.of Finance and Economics,Dalian 116025, China);Development strategies of personal financial services for inland commercial banks[J];Journal of Dalian Maritime University(Social Science Edition);2007-05
8 WANG Ruo-bing(College of Finance,Central Univ.of Finance and Economics,Beijing 100081,China);Analysis of private banking business based on principal-agent theory[J];Journal of Dalian Maritime University(Social Science Edition);2009-05
9 LIAN Jianhui;Retail Bank operation is a Tactic Emphasis in the Development of Modern Merchant bank[J];Journal of Fuqing Branch of Fujian Normal University;2007-03
10 Xu Shichang1,Xu Weiwei2 and Liao Wenxiu1 (1.International Economic and Trade School,Guangdong University of Foreign Studies,Guangzhou,510006 China ;2.Economic School of Jinan University,Guangzhou,510632 China);Personal Finance:Market Characteristics and Competition Strategy in China's Commercial Banks[J];South China Finance;2010-04
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Chinese Journal Full-text Database 10 Hits
1 ;<etitle>Private Banking Comes Mear To China[J];Finance & Trade;2003-01
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