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《Urban Planning Forum》 2002-04
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Analysis of Consumer's Hypermarket Selection Behavior in Shanghai

By WANG De, ZHOU Yu)  
Retail business categories such as convenience store, supermarket, and hypermarket, which are new for China, have emerged and spread out rapidly. The purpose of this paper is to extract and clarify the characteristics of consumers hypermarket selection behavior at Shanghai based on a survey conducted in Quyang district, Shanghai. The result of the study can be used for reasonable allocation of hypermarkets.
【Fund】: 上海市引进海外高层次留学人员专项资金资助项目研究成果之一
【CateGory Index】: F713.52
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